Today, creating a successful product means delivering outstanding performance and integrating the latest technologies. But companies are also under increasing pressure to deliver new products faster so that they can keep up with the pace of innovation and maintain their competitive edge.
Not to mention that spiralling R&D costs and tighter budgets mean product development teams are under pressure to reduce spending.
This tension between performance, speed, and budget has made digitisation a non-negotiable requirement in almost every product-driven industry.