Digitisation sits at the heart of the modern product life cycle. Standards for the performance, time-to-market, and sustainability of new products continue to soar. Any company wishing to compete in this environment must adopt digital technologies rapidly. What began as a trend has now become a fact of modern product development; in 2022, 75% of product development executives said that further digitisation would be a key priority going forward.
As customers demand more advanced vehicles and the industry shifts towards battery power, digitisation is a crucial competitive advantage for automotive companies.
Digitisation allows automotive companies to:
Today, creating a successful product means delivering outstanding performance and integrating the latest technologies. But companies are also under increasing pressure to deliver new products faster so that they can keep up with the pace of innovation and maintain their competitive edge.
Not to mention that spiralling R&D costs and tighter budgets mean product development teams are under pressure to reduce spending.
This tension between performance, speed, and budget has made digitisation a non-negotiable requirement in almost every product-driven industry.
Digitisation is an extraordinary opportunity, but it also brings new challenges.
The accelerated pace of development – combined with increasing asset intelligence – has transformed the data available to R&D and product teams.
HBK will make sure you reap the benefits of digitisation, without getting trapped in a tangled web of data.
We empower innovators, giving them actionable data insights from their simulation, virtual and physical tests.
We want to build on our proud heritage and position HBK to deliver customer needs. We have grown our portfolio to provide simulators, simulation, and physical testing with real-time analytics and software platforms, plus test solutions for bespoke projects. With this capability and deep domain knowledge, we aim to serve our customers, enabling them to innovate for a more sustainable and digitally enabled world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.
This will bring together HBM, Brüel & Kjær, nCode, ReliaSoft, and Discom brands, helping you innovate faster for a cleaner, healthier, and more productive world.