Joe Vorih, President and CEO
Joe, where do you see product development heading now?
For us, there are several key areas of new product and solution development. But in particular, it’s actually integrating software and data management right into our test and measurement solutions, so our customers can really leverage the full suite of products and use it to accelerate their product development.
We also see a long-term need to have smarter sensors and better integration of data analysis and data management capability – all the way down to the level of the sensor. In this way, systems become more distributed, more intelligent and much more in line with what customers need in this transition to industry 4.0, IoT. It’s a great challenge, and one that we’re ready for.
And are these challenges the same across the different industry segments, or are they unique to one or the other?
How can HBK, which is the union of two big market leaders in the physical phenomena, test and measurement industry, aid in digitalization?
So, we are hard at work building one working environment, bridging the physical and digital worlds, based on a long history of expertise across a wide range of sensor domains and physical spaces.
We’re talking about creating a space where they can bridge the gap. So how exactly will we be bridging the gap between the physical and virtual worlds?
The challenge really is to make sure that, as you play forward through that process, each step can be made easier and is informed by the previous steps. And as you play backward through the process, you can correlate back. If you do this well, then what happens is that you can shorten the entire development cycle and you can move from the beginning to the end and have very few turn backs, very few issues as you go through.
We see this as successful, shorter, better integrated, less wasteful product development cycles.